37 pieces
2020–2025
Writing
Everything published, newest to oldest — essays, notes and the platform-era archive, kept complete.
2025
Holo's Ad Doesn't Feel Like an Ad. That's the Point.Beyond Brick and Mortar: Developers Are Building TechSmothered MateIdeas Are Cheap, Execution Changes the WorldGreat Work Is Worthless If It’s LateThe Joy of New Platforms and an Ode to Those We've LostEmotional Content Always WinsOutcome vs OutputWhy Is It So Hard to Hire a Social Media Manager?Process Over ToolsHow to Grow on SocialYou Can’t Win a War with One BulletWriters Write
2024
— nothing published this year —
2023
The Silence of Social Media: Meta Censorship of PalestineCelebrity AI Avatars: Snoop Dogg, Mr. Beast, Paris Hilton, and Beyond!ArtefactGet ready for AI-generated shorts on YouTubeArtefactLiquid Death and the Power of ShockvertisingArtefactNot PerfcetArtefactTikTok's Search Ads are Here!ArtefactSnoop Dogg x LinkedIn: A Mic-Dropping Connection!ArtefactIs TikTok Taking on Amazon?ArtefactXeet or Tweet?ArtefactWhat You Need To Know About ThreadsArtefactIs TikTok Ready to Challenge Amazon?ArtefactFrom Tweets to the Ring: Will Elon Musk and Mark Zuckerberg FightArtefactGoogle Unveils Innovative Virtual Try-On Tool for ClothingArtefactInstagram Leak: A Glimpse at the AI Chatbot in the Works!ArtefactCracking the Code of the Instagram AlgorithmArtefactGoogle Takes the Lead in Embracing Generative AIArtefactBoost Your Instagram Community Engagement with GIFsArtefactBrands Paying for Competitors' Ads: Would You Do It?ArtefactThe new social media platform so exclusive, invites are selling for $329ArtefactFacebook Ads Gone Wild: Major Overspending ReportedArtefactDid Meta just kill Linktree?Artefact
2022
— nothing published this year —
2021
2020
Artefact marks pieces written about a moment rather than an idea — mostly platform commentary from 2023. They are kept exactly as published and are no longer front-facing. Everything stays; not everything stays featured.