Hi, I’m Mohtab Arabiat.
I am the co-founder of Ettikal.com
Over the past 13 years I have been working in digital marketing helping out brands and companies find success online in the MENA region. I was lucky enough to work with some of the best brands in the world and help them launch their social media presence in the region back in the day.
My experience has been agencies such as FP7 McCann and Starcom that gave me the opportunity to work with some of the top industry leaders in a number of sectors such as telecom, FMCG, QSR, and banking, among others. I was lucky enough to be early in the game of digital and social media to help them setup their online presence.
In the last few years I have focused on helping out content creators and startups grow their audience online and find ways to succeed in a a digital world. My efforts have been in training and educating individuals that are about to start their journey as startup founders as well as marketers that want to gain a better perspective of marketing online.
I am proud to have been part of the journey of more than 1000 people so far. The training sessions I have lead have been all over the GCC.
Every Thursday I share a short newsletter with a summary of the news and updates in the world of digital marketing and content. I summarize the headlines and give them context and analysis so you don’t have to go through all the noise yourself.