The reason many new businesses (and even some old ones) fail is that they focus too much time and energy on the wrong things. Sure, having a good website or well-designed app will attract people to your business, but if you neglect the hard work of growing and maintaining your business, you will not succeed. This is because time spent focusing on the wrong things means time taken away from making your product or service the best it can be and is especially true when you are first starting your business. To learn how to focus on the right things and set your business up for success, read on.
Not Sure How to Start? Try Starting Lean
To effectively start and grow your business try starting lean. This means figuring out what product or service you want to provide, making sure it will exceed your customer’s expectation. Take steps to connect with your audience and get what you have to offer into their hands. A common misconception is that you need to build a full app or website to get your business off the ground. The truth is, you just need to develop a product and figure out a way to connect with your customers. Use whatever you have on hand, even just a laptop to check emails or a phone to speak with customers and clients. Many businesses have found success with just Whatsapp and an Instagram account. Of course, you must spend money to make money, but you can help even a lean business get started if you spend strategically from the start. Make sure you check out The Lean Startup by Eric Reis if you havent already.
Don’t Let Fear Hold You Back: Just Go For It
There will always be reasons to delay launching your business. Maybe you feel like your website could be better or that you would be more successful if you had a larger following. If you change your thinking, you can break your business down to its smallest form so you can start connecting with customers and testing your service or product as soon as possible. Many businesses can find success with a simple online listing or a social media project and grow from there. The first step is identifying what your customer wants, followed by finding a way to make that a reality. Once you are more established with a happy customer base, turn your energy and efforts to development projects like building a fancy website or launching an app that optimizes your business. It’s all about the timing, so if you are at the beginning of your business journey, just go for it and remember that you will have many opportunities as time goes on to make additions and changes to your business.
Don’t Forget About Your Customers
A fundamental mistake business owners make is spending too much time focusing on outward-facing things that are less directly related to their success. Businesses fall apart because they forget about their customers. Your customers should love the products and services your business provides, not just how your business appears to the outside world. No matter how lean you start your business, be sure to take note of the things that work and the things that don’t. This feedback will be helpful as you move on to new projects and focus on new business priorities.
What Your Business Should Be
If you remember that your business is a mechanism of access and delivery, you will help your business thrive. Prioritize the things that matter most. The quality of your product and the happiness of your customer. If you can only talk the talk but not walk the walk. None of the work or money you’ve invested into building your website or setting up your app matters.
Build a business not a website.