You can’t win a war with one bullet, or fall in love at first sight, unless you are a hopeless romantic. It takes time, effort, and a lot of resources to succeed in war, love, or marketing.
The same goes for social media. Too often, everything gets crammed into a single post. Check most brand posts and you can clearly see this. Sure, it’s tempting to include opening hours, location, terms and conditions, and 20 other “important” messages in one post. But let’s be honest, expecting your audience to read, let alone engage with all that, is wishful thinking.
Instead, simplify. Break down your messages into smaller, focused pieces. Build a narrative around them, allowing each one to stand out and connect meaningfully with your audience.