Hala!
I’m Mohtab
A storyteller before being a marketer, I focus on communications, social media, and training to help brands and individuals connect with their audiences in meaningful ways.
Whether it’s launching social media strategies for global names or creating campaigns that resonate deeply with local communities, my focus has always been on crafting narratives that inspire action and build meaningful relationships.
Currently, I serve as the Senior Director of External Communications at Diriyah Company, where I lead efforts to connect people to the rich heritage and vision of Diriyah through impactful storytelling and innovative communication strategies. My journey has taken me through leading roles with organizations like Expo 2020 Dubai and Expo City Dubai, as well as agencies like FP7 McCann and Starcom, where I worked alongside industry leaders in sectors like telecom, FMCG, QSR, and banking.
Education has always been central to my work. At Astrolabs, I developed programs to upskill startups and corporations, and at New Media Academy, I helped launch the institution and design training programs that prepared individuals for the future of digital marketing. I’ve had the privilege of mentoring and training marketers, founders, and content creators, empowering them to grow their online presence and navigate the ever-evolving digital landscape.
Today, I focus on helping organizations and individuals craft stories that inspire and engage, while continuing to share my knowledge and experience with those eager to grow and succeed.
Newsletter:
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Clients I’ve Worked With
Feel free to reach out to me and start a conversation with me on X or LinkedIn