In 2025, I’m challenging myself to write and publish a blog post every single day. It might sound crazy and blogs feel so 1999 and definitely aren’t trendy right now. But this isn’t about reach, likes, shares, or any platform metric. It’s about showing up, refining my ideas, and building a writing habit.
I owe this idea to the man who inspired me to get into marketing in the first place, Seth Godin. He’s been running his daily blog since 2002, and showing up every day.
Also inspired by Seth Godin, I’ve set some rules for myself. These are the guidelines I’ll follow throughout this challenge.
1 – Show up every day and write. This challenge is about building a daily habit, so no batch writing or scheduling posts in advance. Each article will be fresh, written, and published on the same day. The posts won’t be perfect, and that’s okay.
2 – Be real. And no, I don’t mean the social media app that had its moment. I mean authentic and genuine. Every blog will be rooted in personal experiences, real stories, real lessons, and real reflections.
3 – Keep it Simple. To remove any unnecessary barriers I will keep the format simple. Every post will have a simple format, a title and a body.
The posts don’t have to be as long as this one; they just need to communicate an idea clearly each day.
4 – Ignore the urge to promote and distribute. No social media posts or cringy LinkedIn posts promoting my blog. This challenge is personal. If you, the reader, want to follow along, you’re welcome to visit the website. I may add a subscription option later, but for now, my focus is entirely on the writing.
5 – No metrics, no monetization. I won’t even have Google Analytics installed, feel free to check for yourself. This challenge isn’t about reach, subscribers, or making money. I won’t track how many people read these posts. They’re free and available to anyone, but the focus is solely on the act of writing.
6 – Authenticity before trends. Avoiding metrics will help me stay focused on writing what matters to me, not chasing topics just because they might get more clicks or attention.
7 – Full transparency. Life happens. On the days when I’m unwell, traveling, or facing personal challenges, I will probably have pre-written articles to go out but they will be labeled as such.
8 – No ChatGPT. Sure, it’s tempting to write a prompt and have 20 articles churned out by everyone’s favorite LLM, but that would completely defeat the purpose of this challenge. I’ll only use it for proofreading and grammar improvements.
9 – Full commitment. I will not go to sleep without publishing a post. This single rule will drive push out a blog every day, no matter what.