Lots to talk about this week. Twitter seems to be the heaviest with new features and drama as usual. If this is your first issue, please reply to this email with your thoughts.
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Updates
LinkedIn
Elevate Your LinkedIn Posts With the Power of AI
LinkedIn is currently testing out a cool new feature that lets you tap into the power of generative AI right within the share box. Here’s the deal: you start by sharing your own thoughts and perspectives in about 30 words or more. Then, with the help of AI, you can create a first draft of your post. It’s all about making your life easier when it comes to turning your brilliant ideas into awesome posts. You’ll have a solid foundation to review, edit, and customize before hitting that publish button.
Fingers crossed the content is way better than that parody Viral Post Generator! Try it out for a good laugh
So What?
As the digital landscape evolves, an increasing number of platforms are embracing generative AI as a valuable tool for content creation. Brands should also consider incorporating generative AI into their strategy to scale content while maintaining quality and efficiency.
TikTok
From Social Media to Shopping: TikTok’s E-Commerce Ambitions Face off Against Amazon and Shein
TikTok might be getting into the online retail game in the U.S.! Rumour has it that they’re planning to launch their very own in-app store as early as next month. They’ll be selling their own line of products, sourced from manufacturers in China, giving them a direct shot at competing with the likes of Amazon, Shein, and Temu.
Word on the street is that they want to skyrocket their global merchandise sales to a whopping $20 billion this year. They’re betting on some serious growth in Southeast Asia to make it happen, along with a new expansion into the US market.
Facebook / Instagram Updates:
- We will all be Verified soon. Meta verified rolling out to the rest of the world in the next month or two. [LINK]
- You will soon be able to use organic videos directly as ad creatives (via Marketing API). What does it mean? You won’t have to upload the video again to the Facebook library. [LINK]
Twitter Updates:
- Elon wants to put a limit on your scrolling. As a paying customer, you’ll only be able to see 10,000 tweets per day, while free users will be limited to 1,000. [TWEET]
- Twitter is closing up. Moving forward, you’ll only be able to view tweets and profiles if you are logged in. (Elon says this is a temporary measure) [LINK]
- You will soon be able to “Download Video” on Twitter for later offline viewing. [TWEET]
LinkedIn Updates:
- Expect a change in your reach as the LinkedIn algorithm now prioritizes posts from friends and those that offer “knowledge and advice. [LINK]
TikTok Updates:
- TikTok Creative Challenge enables creators to submit video ads to brand challenges and receive rewards based on their video’s performance. [LINK]
- BeReal clone from TikTok gets axed [LINK]
YouTube Updates:
- A great tool for creators and brands alike, Test and Compare enables thumbnail A/B testing on YouTube without the need for third-party apps. [VIDEO]
- YouTube Revolutionizes Video Dubbing Artificial Intelligence Powered Tool [LINK]
Snapchat Updates:
- More than 4 million users are paying to use Snap+ [LINK]
WhatsApp Updates:
- Expect to include WhatsApp in your media plan, as the platform will soon allow businesses to send you personalized messages. [ARTICLE]
- A new feature might be coming to the app, allowing you to pin messages for up to 30 days. [LINK]
Google Updates:
- Google Ads receives a design uplift. Head over to check it out and get acquainted with the fresh new look. [LINK]
Resources:
- YouTube Culture and Trends Report 2023 [PDF] Download here
- The Sustainable Fashion Communication Playbook from the UN [102 page PDF] Download here
Brand Watch
Dove Empowers the Community to Say No to TikTok’s Bold Glamour Filter with #TurnYourBack
For years now, Dove has been championing natural beauty in their campaigns. So, it’s no surprise that they were concerned when an AI beauty filter called Bold Glamour took the world by storm on TikTok. This filter has become one of the most popular ones on the platform, transforming people into an unrealistically beautiful version of themselves. In response, Dove took it upon themselves to launch a campaign urging people to #TurnYourBack on Bold Glamour and refrain from using the filter.
So What?
Such a powerful campaign could only be the result of strong convictions. Dove’s move is more than just a marketing play; it aims to shift cultural behavior. Brands should evaluate their own convictions and identify strong positions they are willing to take. Numerous studies have shown that users tend to align with brands that stand up for something.
Here is the Dove case study that helped them win at Cannes Lions 2023 [CASE STUDY VIDEO]