Every week, I bring you a summary of the need-to-know news in the world of digital marketing. No fluff, just the good stuff.
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Summary
- 🚫 Lights Out: Massive Reddit Communities Stage Blackout in Solidarity for Third-Party Apps
- 🔍 Leaked Details of WhatsApp Business App’s Latest Feature for Expanding Reach on Facebook and Instagram
- 👗 Google Unveils Innovative Virtual Try-On Tool for Clothing
- 🎥 YouTube Lowers Barrier for Monetization Program Eligibility
- 💰 Twitter Rewards Verified Creators with $5 Million to Boost Platform Presence
- 🥊 Subway Enters the Ring with McDonald’s and Burger King in the ChatGPT Showdown
Updates
Reddit
Lights Out: Massive Reddit Communities Stage Blackout in Solidarity for Third-Party Apps
Thousands of Reddit communities have joined a blackout in protest against API changes. More than 80% of the leading subreddits are currently affected, with users unable to access them. The protest aims to challenge the company’s decision to charge high fees for API access, causing many developers to shut down their apps. Despite Reddit’s attempts to address the concerns, the blackout continues, and the fate of the affected communities remains uncertain.
The Reddit Blackout, which was initiated as a protest against the company’s controversial API changes, is ongoing, surpassing its expected 48-hour duration. Contrary to public statements from Reddit, recent messages sent by the company to moderators indicate a growing impatience with the protests. The messages have urged moderators to reopen their subreddits or face potential removal from their positions.
The protest, which initially involved around 3,000 subreddits, has since grown to over 8,000 subreddits. As of writing this newsletter, more than 4,000 subreddits are still actively participating in the blackout.
WhatsApp
Leaked Details of WhatsApp Business App’s Latest Feature for Expanding Reach on Facebook and Instagram
WhatsApp Business app has a new leaked feature called “Boost Status Shortcut” that allows businesses to quickly share their status updates on Facebook and Instagram. This leak promises to enhance reach and attract new customers by leveraging the power of these social media platforms. Keep an eye for the official release.
So What?
Its just a It’s just a matter of time until we see more advertising products on WhatsApp. There is always a first-mover advantage for trying new ad formats with Meta, so budget for this test when it becomes available.
Google
Google Unveils Innovative Virtual Try-On Tool for Clothing Continuing Google’s focus on AI generative product updates and features, here comes “Virtual Try-on,” a new update poised to revolutionize the fashion industry. Google introduces a virtual try-on tool that utilizes AI technology to exhibit the fit and draping of clothes on diverse real models. Leading fashion brands such as Anthropologie, Everlane, H&M, and LOFT have embraced this innovation, allowing U.S. shoppers to virtually try on women’s tops. Step into the future of online shopping and make confident fashion choices with Google’s groundbreaking “Virtual Try-on” feature. Read more…
Meta Introduces Exciting Features to Empower Creators
Meta launches a series of tools for creators on Facebook, including simplified editing, wider audience reach, and enhanced monetization options for Reels. Read more
YouTube is lowering the barrier to be eligible for its monetization program
Access to monetization tools under YouTube Partner Program (YPP) becomes easier as YouTube lowers requirements for creators.
- 500 subscribers
- 3 public uploads in the last 90 days;
- 3,000 watch hours in the past year or 3 million Shorts views in the last 90 days
Twitter Takes on LinkedIn with Job Postings
In an attempt to expand its revenue streams, Twitter will soon launch a job posting feature, aiming to compete with LinkedIn and cater to professionals seeking career opportunities on the platform. Read More
Twitter Pays Verified Creators $5 Million to Attract More Talent to the Platform
Twitter is set to pay verified content creators for ads in their replies, unlocking new revenue streams. This move offers increased monetization opportunities for creators on the platform. Read more
Brand Watch
Subway Enters the Ring with McDonald’s and Burger King in the ChatGPT Showdown
Brands battling it out on billboards is nothing new, but now they’re taking the fight to artificial intelligence. McDonald’s and Burger King exchanged blows, while Subway entered the fray to settle the score with ChatGPT. The outcome? Subway’s footlong sandwiches claim victory, surpassing the Whopper and Big Mac in size and stature.
It is worth exploring what ChatGPT knows about you and your competitors. As brands engage in AI-driven battles, tapping into the insights provided by ChatGPT can offer valuable perspectives on how your products or services measure up.